Entry #7
Hashtags honestly feel like one of those things we underestimate because they look so small, but the impact is huge. After reading the article about hashtag activism, I started thinking about how hashtags basically turn the whole Internet into one giant conversation. And the crazy part is that you don't even need a big platform to be seen. This article explains hashtag activism is a digital tool that allows people or organizations to spark a widespread discussion through social media, whether they want to fight for or support a cause. Since information spreads fast on social media, many people believe that hashtag activism is an effective form of advocacy. In this blog I’ll be stating the importance of hashtag hashtags.
Creating Awareness Image
Take #FreePalestine, for example I have seen accounts with 30 followers post one video, and because they used the hashtag, the video ended up on thousands of people's FYP’s. Hashtags are important in creating awareness and sending out information across the world. Here is an example of how hashtag made small account go viral:
· Free Palestine TikTok compilation showing small creators spreading awareness:
https://www.tiktok.com/t/ZP8UmPs1k/
The owner of this account isn’t a celebrity He or she is a regular person who used a hashtag and found a bigger audience than they ever expected. That’s the power hashtags have now.
Hashtags Make Life Easier
Another thing about hashtag is that they never fully disappear. I can literally search a hashtag from five years ago and all the posts come back like it's fresh. That's why I believe hashtags never grow old. As long as the Internet exists, the hashtag is still there too. There is that saying: “the Internet never forgets,” Even if something stops trending, you can always search the hashtag years later, and everything pops up. So basically, hashtags keep history alive. They hold memories, movements, and moments all in one place until the day someone decides to delete the entire Internet, which probably won't be anytime soon. Something else I appreciate is how hashtags make everything easier to find. For instance, if I want to learn something, I literally type a hashtag:
~#HairTok
~TravelJapen
~MakeupTutorial
~#NigerianFood
I use hashtags like #travel to see beautiful places around the world. Hashtags aren't just activism they are shortcuts for research, shopping, learning, and discovering new cultures. Instead of scrolling for hours, one hashtag gives you everything in one place. You can learn anything from a hashtag. Tutorials, cultures, news, business ideas and more. You get to see people sharing their real lives in different countries, different traditions, different experiences. It's like traveling without the ticket.
Hashtags in business and marketing
Small business owners literally built their whole brand using hashtags. Back then, businesses had to pay for ads on TV, radio, or billboards. But now owners can reach their customers just by using hashtags that fit their brand for example, a new tech can post a picture video of her work and use hashtags like: #NailArt, #AcrylicNails, #PressonNails. These hashtags make it easier for people to find her page and see examples of her work. It is honestly like being placed in the right aisle of a store. Hashtags put you exactly where your buyers are already looking. It also boosts trust and credibility. When people see a product under a popular hashtag, they automatically think, “if so many people are using this, it must be good.” That creates curiosity, trust, and even in little fear of missing out, which usually leads to more sales.
Finally, hashtags help business owners keep up with latest trends, cultures, and online communities. This way, they can stay updated and adjust their products to match what customers ctually want.
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